diff --git a/addons/website_sale/views/templates.xml b/addons/website_sale/views/templates.xml
index 201cbb887d6929caed65940f871e6f8b0309a9c5..0e78b6025724c5bc91d89bf742a103750a7395d7 100644
--- a/addons/website_sale/views/templates.xml
+++ b/addons/website_sale/views/templates.xml
@@ -112,7 +112,7 @@
                 </div>
                 <div class="oe_product_image">
                     <a itemprop="url" t-att-href="product_href">
-                        <span t-field="product.image" t-options="{'widget': 'image', 'resize': None if product_image_big else '300x300'}"/>
+                        <span t-field="product.image" t-options="{'widget': 'image', 'resize': None if product_image_big else '300x300', 'itemprop': 'image'}"/>
                     </a>
                 </div>
                 <t t-if="show_publish">