[IMP] utm,crm,mass_mailing,link_tracker,sale: improve utm.campaign kanban view

This commit slightly improves the utm.campaign kanban view by reordering statistics and changing
their display.

The recent changes introduced in 09c9d1f0 were not satisfying after all.

Task#2077579

closes odoo/odoo#37612

Signed-off-by: Thibault Delavallee (tde) <tde@openerp.com>
Co-authored-by: Aurélien Warnon <awa@odoo.com>